Free Sheraton Night
CHICAGO (AP) — The owner of Sheraton hotels will offer thousands of guests a free night’s stay in dozens of North American locations as part of a massive campaign that kicks off Wednesday to highlight the chain’s $6 billion revitalization efforts.
The deal is available for overnight stays on Oct. 23 and will be offered on a first-come, first-serve basis through a company Web site. Eighty-six recently renovated Sheratons in the U.S. and Canada — about 40 percent of the brand’s North American locations — will participate in the promotion.
Additional nights and services will cost extra, but the offer will cover the cost of taxes, fees and surcharges, said Hoyt Harper, senior vice president of brand management at Sheraton’s parent company Starwood Hotels & Resorts Worldwide Inc.
About 2,100 rooms will be available to those who register on Sheraton.com/freenight. Guests will be able to book rooms on the site from Oct. 6 to Oct. 9. Guests who get to the site too late for the free night will be offered a coupon for a room discount.
